IAS/IPS/IFS officers sharing governance challenges and real-life policy experiences.
Case Study How EdTech Giants Stay in the UPSC Spotlight
The Challenge
In the competitive UPSC prep market, even the biggest education brands struggle with one key question
“How do we stay relevant in students’ minds beyond routine classes?”
While daily courses and test series build trust, it is large-scale events that create real buzz—helping brands stay in the news, trend on social media, and position themselves as thought-leaders.
The Strategy
Upwise partnered with a leading UPSC EdTech platform to design and execute a two-day national conclave. The goal was simple:
- Create continuous student engagement outside regular classes.
- Bring aspiration + authority together by mixing serving officers, domain experts, and star influencers.
- Ensure the brand dominates headlines in the UPSC prep space.
The Execution
We crafted a Conclave Blueprint with three layers of speakers
Bureaucrats in Service
Experts & Faculty
Subject specialists discussing reforms, exam strategies, and conceptual clarity.
Influencer Figures
Popular UPSC mentors and content creators with massive student followings (1M+), ensuring organic reach and virality.
Over 10–15 speakers were invited
Topics ranged from governance, reforms, and policy challenges to life in bureaucracy.
Formats included panel discussions, podcasts, and interactive Q&As.
The Impact
The two-day conclave created a massive impact:
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30,000+ live attendees online
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Continuous buzz across social platforms
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Students widely perceived the brand as “the one always innovating”
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Long-tail visibility as sessions continued to trend post-event
The Upwise Edge
From planning speaker lineups to end-to-end operations, Upwise ensured flawless execution. We helped the brand not just host an event—but convert it into a media moment, reinforcing their leadership in UPSC preparation.
This is how Upwise helps education brands stay in the news, win student trust, and scale authority.
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