Multiple brands competing for the same aspirant pool.
Case Study Scaling Student Outreach for a Leading Pan-India EdTech Brand
Client Background
One of India’s largest pan-India education platforms, with a strong presence in competitive exams like UPSC, GATE, CAT, and CA, wanted to strengthen its student outreach and brand recall. Despite its scale, the client needed localized, high-engagement campaigns to capture student interest across diverse regions.
Challenges
High Competition
Need for Differentiation
Wanted a value-driven outreach mechanism beyond just ads and promotions.
Lead Generation Gap
Required a structured funnel to capture aspirant data and drive enrollments.
Regional Penetration
Needed a strategy to reach aspirants in Tier-2 and Tier-3 cities effectively.
Upwise Approach
Scholarship Test Design & Execution
- Developed and executed large-scale scholarship tests (both online & offline).
- Crafted exam patterns aligned with aspirant needs to maximize participation.
Massive Student Engagement
- Attracted and engaged 30,000+ students across India, cutting across domains (UPSC, GATE, CAT, CA).
- Attracted and engaged 30,000+ students across India, cutting across domains (UPSC, GATE, CAT, CA).
Digital & Influencer-Driven Promotion
- Activated Upwise’s network of 100+ influencers and 200+ Telegram/Instagram pages for promotions.
- Ensured scholarship campaigns had a viral outreach effect with aspirants sharing results and discussions online.
Conversion Funnel Support
- Delivered qualified lead databases with detailed analytics.
- Enabled the brand’s teams to nurture scholarship aspirants into paid enrollments through targeted follow-ups.
Results
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30,000+ aspirants engaged in scholarship campaigns nationwide.
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3–4x growth in lead pipeline, ensuring a steady admission funnel.
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25–35% increase in admissions directly attributable to scholarship test campaigns.
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Strengthened brand credibility and recall, especially in regional markets.
Conclusion
By leveraging scholarship tests as a scalable outreach strategy, Upwise enabled one of India’s largest edtech platforms to expand its reach, capture a massive aspirant base, and strengthen its brand presence in regional and Tier-2/3 markets.
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